Glen Dimplex: Capturing Peak Seasonal Demand with a Smarter Amazon Strategy
INCREASE IN TOTAL SALES
Ordered unit growth
The Brief
Glen Dimplex is a well-established heating and cooling brand with a broad product portfolio and growing presence on Amazon. They came to Venture Forge with a clear objective: to accelerate growth across their portable range during Q4, the most commercially important period in their trading calendar.
The opportunity was significant, but so was the challenge.
Although the business was already seeing momentum on Amazon, internal resource was stretched across multiple retailers, limiting the level of dedicated focus the marketplace could receive. At the same time, the account needed stronger advertising support, better visibility across key seasonal categories, and more coordinated content and promotional activity to fully capitalise on peak demand.
Venture Forge was brought in to provide specialist Amazon support across the portable range, helping Glen Dimplex strengthen performance during a critical seasonal window and build a more commercially effective platform for growth.
INCREASE IN AD SALES
INCREASE IN IMPRESSIONS
Our Approach
We knew that unlocking stronger quarter four performance would require more than simply increasing spend. The strategy needed to improve visibility, broaden demand capture and support conversion across Glen Dimplex’s most commercially important categories.
To achieve this, we delivered a focused plan across advertising, content and trading support. Our key initiatives included:
Advertising Expansion: We increased investment across priority product groups during Q4, helping Glen Dimplex secure stronger visibility in competitive placements and scale presence during peak demand periods.
Top of Search Visibility: A major focus was improving premium placement coverage across key heating categories, ensuring the brand appeared more consistently in high-intent shopping moments.
Broader Demand Capture: We expanded keyword coverage to help the account capture more category demand, rather than relying too heavily on a narrow set of efficient terms.
Content & Compliance Support: We supported the account with A+ content, product copy rewrites and compliance-focused improvements, helping listings work harder during seasonal trading peaks.
Promotional & Trading Support: We aligned content and advertising around key Q4 deal events, helping Glen Dimplex maximise visibility and conversion throughout the busiest trading period of the year.
This was underpinned by ongoing performance analysis throughout the quarter, allowing us to respond quickly to product-level trends and focus activity where it would deliver the greatest commercial return.
GROWTH IN PORTABLE RADIATOR SALES
PORTABLE CONVECTOR HEATER SALES Growth
Our Results
Our strategic approach enabled Glen Dimplex to capture more seasonal demand and significantly strengthen Amazon performance across its portable heating range. The results speak for themselves:
- 108% increase in total sales, demonstrating strong commercial growth during Q4
- 63% growth in ordered units, reflecting improved visibility and stronger demand capture
- 131% increase in ad sales, showing the impact of expanded advertising support
- 166% increase in impressions, driven by stronger presence across priority categories
- 264% increase in clicks, increasing traffic volume during peak trading
- 179% increase in orders, converting visibility into measurable commercial performance
- 83% growth in portable radiator sales, reinforcing one of the brand’s strongest product groups
- 500% growth in portable convector heater sales, highlighting exceptional momentum in a priority category
These results demonstrate the value of a well-executed Amazon strategy during a critical seasonal window. By combining stronger visibility, sharper advertising execution and joined-up trading support, Venture Forge helped Glen Dimplex capture more of the demand already present in the market and convert it into substantial growth.
Venture Forge brought the specialist Amazon support we needed to maximise a critical trading period. Their work across advertising, content and promotional execution helped us strengthen category visibility and deliver strong growth across our portable heating range.
